PROJECT OVERVIEW
THE SOLUTION
LOOK 2 JUSTICE
Look2Justice is a nonprofit organization dedicated to ending mass incarceration and advancing racial equity within the legal system. Founded and led by people directly impacted by the justice system, the group works to empower communities through advocacy, education, and grassroots organizing. They needed a visual identity that reflected both the urgency of their mission and the hope of building a more just and equitable future.
I redesigned the logo to feel clean and contemporary, ensuring it translated seamlessly across digital and print platforms. Alongside the refreshed mark, I developed a cohesive brand system with updated typography, color palette, and design guidelines—creating a flexible toolkit that strengthens their presence across social media, advocacy materials, and community campaigns. The result is a bold yet approachable identity that reflects both the urgency of their mission and the optimism of lasting change.
MY ROLE
I collaborated directly with Chris to re-design the current logo for Look2Justice and create an overall brand identity. My role included conceptual development, logo design, and creating assets that could be applied across social media, merchandise, and digital platforms.
THE RESULT
The final rebrand gave Look2Justice a modern, cohesive identity that elevated their voice and mission. With a refreshed logo and flexible brand system, the organization gained a professional platform that strengthens recognition across digital, print, and grassroots campaigns—empowering them to expand their impact and connect more deeply with the communities they serve.
